My own institutional logo for our production company
From looking at my research into institutional logos, mainstream companies usually are animated video unlike independent companies which are usually still images. for this reason my idea is a animated video. what you can see above is my idea. i have separated it into three different images which will create the animated video. the first shot is of the man holding as glass of red wine. The second image is of the man lifting his glass of wine to take a sip of it and the third shot is of the man spilling his red wine onto his tie by accident which will make his tie red. The red stained tie links to our institutional name 'Red Tie Pictures'. When thinking of this idea i related it to the generic conventions of our films genre which is Rom-Com action. The generic conventions of the comedy is slapstick accident of the man spilling the red wine on his white tie, the action is the red in the tie as it can connote blood and danger, and romance as the red wine can also connote love.
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